Control AND Freedom

Companies have always struggled between maintaining corporate control OR giving freedom to the people dealing directly with customers.

From websites to social media, that line is more blurred today than ever. It isn't enough to simply dictate to the masses anymore. It is essential to engage customers where they are with the same people they interact with everyday. In the online world, this is through websites, social media and sharing.

The problem is most employees don't have much to share online because a static corporate website doesn't have the means to address the needs of their local community.

If you focus on maintaining complete control, you miss out on all the modern web has to offer, but if you let everyone be free to say what they want, you worry about what might be said. 

With ClickWrite, it isn't control OR freedom anymore. By syndicating content to local websites and providing collaboration controls, you are able to create a positive online experience for both internal and external customers. Your network will allow employees to be engaged and participate actively online while you maintain a level of control that prevents a negative impact on the company brand. 

With ClickWrite, you get control AND freedom.

Example: Dealer Networks

In a typical dealer network, there are a number of dealers who sell your products along with the products of your competitors. The customer came to your website to learn more about your product and make a buying decision. Once they have made the decision to buy your product and want to know where to get it, they are sent to a dealer website that might short-circuit the whole process by introducing more options, specifically your competitor's product. 

With ClickWrite, you have the power to manage the entire network of microsites to expand your content footprint across the web, while allowing each dealer to add information relevant to their customers or local market. You remain in control of the buying experience, while providing an additional marketing resource for your dealers.

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