Why would you use ClickWrite?
- market segmentation is easy because different microsites can be easily deployed for different campaigns
- target marketing - products, audiences, events can be tailored from a central administration interface
- expanded SEO benefit by having a landing microsite versus a single landing page
- social network integration allows you to send your "fans" and "friends" to a microsite full of content you control (rather than to a social network you don't control)