How An Agency Microsite Network Works
The main agency site includes product line and general industry-related content - think of this as generalists content. Each agent microsite would then syndicate the general content and provide the opportunity for the individual agent to interpret it for their local market - creating specialists. As agents are added, the network is scaled to match.
This scenario establishes individual agents as experts in their field while simultaneously increasing SEO benefits for the entire agency.
Why would you use ClickWrite?
Offering a network of microsites provides many opportunities:
- building/maintaining customer relationships
- unique offering to attract new agents
- retention of key agents