Agency Microsites

Agency businesses have networks of stores and agents that address market sub-segments, primarily on a geographic scheme.  Most of these businesses are on the web though in a simple, billboard website that may (or may not) include a bio/contact page for each agent. This arrangement may have worked in the pre-web 2.0 days but not anymore.

ClickWrite provides a microsite network consisting of:

- Agency website 

- Agent microsites

- Any number of other microsites you need (i.e. - recruitment microsites, other market segmentation microsites, etc.)

The network allows agencies to easily conduct marketing campaigns at the national and local level with content syndication and central administration.

How An Agency Microsite Network Works

The main agency site includes product line and general industry-related content - think of this as generalists content. Each agent microsite would then syndicate the general content and provide the opportunity for the individual agent to interpret it for their local market - creating specialists. As agents are added, the network is scaled to match.

This scenario establishes individual agents as experts in their field while simultaneously increasing SEO benefits for the entire agency.

Why would you use ClickWrite?

Offering a network of microsites provides many opportunities:

- prospecting

- building/maintaining customer relationships

- unique offering to attract new agents

- retention of key agents

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